Marketing Manager
The Vacancy
Join us to help keep even more people and pets together when times are tough. For over a century, PDSA have provided vital veterinary care for the pets of people in financial hardship.
We’re now on a journey to expand our reach to support even more people and their beloved pets. To achieve this ambitious goal, we need passionate and driven individuals who are ready to embrace change and help shape a future-focused PDSA. Together, we'll build a stronger organisation to ensure our services help those who need us most for the next hundred years.
If you're ready to make a real difference and be part of a team that's creating positive change, we want you to join us. Let's build a brighter future for pets and their owners, together.
As a Marketing Manager, you will:
- Lead the planning and execution of integrated marketing campaigns across paid, owned, and earned channels
- Drive acquisition and retention strategies, delivering measurable impact aligned with our charitable objectives
- Collaborate with internal teams and external agencies to create compelling, insight-led campaigns
- Manage end-to-end campaign execution, ensuring timely delivery and achievement of KPIs—including income generation and audience growth
- Use performance metrics and audience insights to refine campaign strategies for continuous improvement
- Lead and support a direct report, contributing to a positive and productive team culture
- Oversee budget planning and resource allocation, ensuring value for money
- Maintain brand consistency, regulatory compliance, and creative excellence across all marketing touchpoints
We’re seeking someone with:
- Proven experience in delivering integrated marketing campaigns, ideally within the charity or non-profit sector
- A solid grasp of both digital and offline marketing techniques, with the ability to adapt across channels
- Hands-on experience in national TV and digital media, managing large scale budgets
- A data-driven mindset with the ability to translate insights into effective actions
- Confidence in managing agency relationships and guiding creative development
- Excellent organisational and communication skills, with a collaborative approach to cross-functional working
- A proactive and commercial mindset with the ability to lead and inspire others
- Experience with CRM systems and analytics platforms would be beneficial but not essential
- Experience in charity gaming channels desirable
At PDSA, we care for both pets and people. As part of our team, you will enjoy a supportive, flexible working environment, along with a range of great benefits designed to make you feel valued:
- Remote and flexible working options to suit your lifestyle
- 25 days holiday (excluding Bank Holidays), with the option to buy or sell up to 5 additional days per year
- Special days off – including a paid Volunteering Day, a Celebration Day for something meaningful to you, and a dedicated Wellbeing Day to focus on yourself.
- Generous pension schemes, starting at 5% contributions and increasing up to 10%
- Life Assurance policy (4x annual salary) to give you peace of mind
- Employee Assistance Program and Online Wellbeing Centre available 24/7 for confidential support
- Retail and Holiday Discounts via our fetch platform, giving you access to a wide range of deals
PDSA is committed to embedding a culture of diversity and inclusion within our teams that reflect the communities we serve. We aim to create a working environment in which all individuals can make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. We offer a range of family friendly, inclusive employment policies and opportunities for flexible working arrangements to support team members from different backgrounds.
If you have any questions or concerns regarding accessibility, please contact us and we will be happy to discuss via email or telephone reasonable adjustments that you may require throughout the recruitment process.
We are committed to safeguarding and promoting the welfare of children, adults at risk and all our colleagues and expect everyone who works for us to also share this commitment and to treat people with courtesy and respect.
To support this commitment, our recruitment & selection processes are robust and rigorous. All appointments will be subject to satisfactory references and appropriate background checks.
The Company
The Company has experienced unprecedented growth over the past few years. We have a vast number of employees, and provide support to clients from all over the country.
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